following the financial model shown here:
a) 120K Event Rental
A limited number of select events will contribute to the annual revenue goal.
- Goal: 100K for up to 12 high yield events (weddings / corporate @ $8K-10K per)
- Goal: 20K for 15 smaller event
(Meetings, Functions, Private Fund Raisers @ $500-$1,500)
Weddings and Events would be limited during prime summer months
b) 120K Coach House Lease
Goal: Coach House is expanded and repurposed as a Euro-cafÈ. (Light fare)
Private operator leases for 10K monthly x 12 = 120K.
Operator also manages event catering
c) 30K Three Office Spaces: Back Rooms of the Estate
Goal: 3 office spaces that compliment the estate use.
Rental: 3 x $800-1,200 per month = 30,000
d) $50K Steward Program: Annual (Not included above in the 300K projection)
The Steward Program builds a community base and support group for the estate.
Similare Mansion Conversions across the country use this fund-raising strategy to self-sustain.
* Goal: 500 Stewards x $99 (average) = 50,000
* The Steward Program is a group of individuals who support the Foundation's community
programs, education classes, and outreach programs. Research shows a Steward Program
is vital to maintaining participation in supporting the mission of the Not-For Profit.
* Incentives for being a Steward could include discounts for classes, cafe purchases and
e) 0-$250K (plus) Annual Fundraising goal
Starting goal: 75K Annual.
This category seeks larger – one time, individual donations for preservation of the historic landscape, gardens and architecture.
f) 10K Short-term Space Lease
Goal: Space may be rented short term (quarterly) to host classes / groups.
Examples could be : Ballroom rental for dance lessons. Gallery Rental for
Painting or show exhibition, yoga, holistic.
g) 35K Seasonal Events: (Fund Raisers)
Cosponsored, revenue creating event examples:
10K October: Haunted House (2 weeks)
5 K December: Christmas or Holiday Market
5 K Spring: Antique Showcase
5 K Summer: Art Fair (Weekend Event)
10 K Aug / Sept: Fall Fest (Weekend Event) Local Beer Fest
h) Exhibits, Performances, Sponsored Classes, Family Events & Shows
** These are break-even events, intended to grow membership and create annual stewardship (donations).
STAFF - BUSINESS FUND - EVENT CREATION:
150K Staff / Payroll:
40K Business Fund: Operating the non-profit
40K Event Creation Fund (Funds for community events and education sponsored at the estate)
50K Estate Operational Costs (Utilities, mechanicals and operations)
* Additional Revenue
300K in Annual Revenue minus 280 Operations = 20K(plus) Unused Revenue
The Steward Program would also bring in additional revenue not listed ($0-$50,000)
Unused Revenue is a safety net and could be applied toward:
1) Additional Community Outreach program
2) Growing the estate trust fund
3) Additional personnel to increase fund-raising and event creation